The Integrated Management Project Issue and Resolution in Nestle

Question: Describe about The Integrated Management Project for Issue and Resolution in Nestle. Answer: Introduction This report is basically discussed about the problem which took place in a company and the resolution method of the problem. For the discussion, the company Nestle has been taken. The company, Nestle is the multinational company. Headquarter of the company is in Switzerland. The company is famous food company across the world. The controversy had risen by the million populations in the world on the one of its product which was for infants. The product was a Nestls milk substitute for infants. Many babies died after using this product in developing countries. The reason of their death was that their mothers were not so educated to use the product. They did not get the basic formula of making that milk because of lack of education. People gave the name to the company as baby killer which impacted the brand image of the company. Problem Statement The problem in the Nestle was identified that it was the worldwide boycott of one of the product of Nestle Company named Infant formula because the company failed to properly communicate and result was that many children died in different developing countries. The company was charged for doing wrong and unethical work. It was also claimed that there were companys inappropriate marketing which was the cause of babies death. Company did not communicate properly to the customers, especially poor people and they did not have sufficient knowledge to prepare the milk so, that was the reason of death of their babies. There were some main players who were involved in the boycott of the nestle milk: Many universities, colleges and schools had banned on the sale of the nestle products. Media was also one of the key player in the boycott of the nestle milk. World health organization (WHO) International Baby Food Action Network (IBFAN) and Infant Formula Action Coalition (INFACT) Solution of the problem Now, after this issue, which was raised again and again, the Nestle has implemented some changes in its strategy. The company admitted that it was lack of information and that is the big reason the babies death. The company has started to use WHO code and practices now. Nestle is now supporting the recommendations of World health organization that is continued breastfeeding to the baby for six months. Company has given its statement that the company promotes safe and secure nutrition to babies by encouraging breastfeeding for the welfare of the life. Company ensures that it is manufacturing best quality of milk substitute when a secure alternative is needed to babies. The material of making the product has been developed and the product has been tested before its marketing. Company ensures that it will continuously focus on the concerns of stakeholders and general public. Along with this, company has made the policy to implement the WHO code in the product. Conclusion From the above discussion, it has been observed that the success of a company does not depend upon the sales; it depends upon the adopting morals and ethics in the production. The company Nestle has faced a big controversy but it has admitted this and made such policies so that it can win the trust of customers again.